At GIVI we have been supporting the main events in the two-wheeled sector for years to encourage all users to enjoy their bikes. Our purpose is to be even closer to the motorcyclists and to know their needs first hand and offer them perfect solutions with our product range. On this occasion, we let ourselves be carried away by our true biker soul to be present at the first edition of the Rider Soul, a non-competitive moto-touristic event in which we accompanied about 100 riders on a mystery route for users of different levels that took place in Seville, Spain, the past 11th of February.
GIVI was born from the passion for two wheels of our founder, Giuseppe Visenzi. A love for motorbikes that 45 years later is still one of the fundamental pillars of the company. For this reason, we have participated in numerous events all over the world and we support teams, riders and adventurers with whom we share this passion. Some examples where GIVI has been present are EICMA, Friedrichshafen, Tulln and Hamburg fairs, or the recent Two Wheels show in Lyon among others. In the same way, our brand is present in the Moto E World Championship and also in MotoGP World Championship with the LCR Team and the Official Ducati Team. As well as in the World Superbike Championship, and in other high-level off-road competitions.
On this occasion, we wanted to get closer to all those motorcyclists who enjoy trips, with a "moto-tourist" profile, with our presence in the Rider Soul. A motorbike raid that started at the Olympic Stadium La Cartuja in Seville, on February 11, and toured the Andalusian province in a mystery route designed for all levels of riding. This non-competitive event was part of the MotoAndalucía programme, a Trade and Competition Show for motorbike enthusiasts in the south of Spain, where GIVI was also present.
Nearly 100 riders took part in the first edition of Rider Soul, which was part of the Andalusian Motorcycling Federation's calendar. The diversity of motorbikes and cylinder capacities that attended this event indicates how well received it was, managing) to bring together all types of bikers, from experts to newcomers to the world of two wheels, to share a hobby and a challenge.
In addition to being an official sponsor, GIVI was represented by one of its brand ambassadors in Spain, who, with a great trajectory in the world of motorbike travel, as an opinion leader and specialist in the touring/adventure segment, experienced the event first-hand and put the Canyon range with which his bike is equipped to the test. He said: "The Rider Soul was the first event where I was able to use the new GIVI Canyon side panniers and XL07 bag and I felt very comfortable with their lightness and versatility when riding with them. I've already had the pleasure of them being my companions on off road rides and I'm very happy with their durability and performance. It's going to be my ideal configuration for my next trips". We continue to encourage motorbike enthusiasts, like our ambassador, to enjoy the adventures and participate in these events with our products.
