Being close to the rider is part of who we are. That’s why, throughout April, we took part in two key events in Spain: Adventure Experience Barcelona and our GIVI Day celebration in Jerez during the MotoGP Grand Prix.
These events gave us the chance to engage with the motorcycling community, present our latest products, and, most importantly, listen closely to their insights, needs and passions.
Adventure Experience: the Canyon range in motion
On April 5–6, at Roccos Ranch in Barcelona, we created a gamified experience at our booth. Participants had to pack a GRT721B soft bag and mount it on a motorcycle as quickly as possible. The fastest were entered into a GIVI product prize draw.
This activity highlighted the strengths of our Canyon range, created for the most demanding adventure riders: durability, light weight and performance under tough conditions. The action also gained visibility online thanks to Adventuras Jesús.
GIVI Day Jerez: V49 Air and aerodynamic innovation at the centre
During the Jerez GP on April 25–26, we hosted our GIVI Day alongside El Motorista, with two key activations built around the V49 Air top case.
A wind tunnel and themed photo booth brought to life the aerodynamic concept behind the product. Participants caught flying vouchers and posed in the simulated wind. The turnout was overwhelming, with long lines and incredible feedback from all attendees.
More than a brand — a riding mate
These events confirmed once again that GIVI is a brand that stays close to its community. We don’t just want to be there for big adventures — we want to be part of every ride. To support, to listen, and to keep growing together.
